The world is always infatuated with drug lords, it must be that most people have an interest in people with power. Ever since Joaquín "El Chapo" Guzmán was captured for the 2nd time the hype around the drug lord skyrocketed. While in prison in Mexico, El Chapo escaped which then brought a huge buzz to the world. Ordinary People and businessmen are cashing in on this drug lord hype by creating music, designing clothing and referencing El Chapo. Vice News hit the streets of Los Angeles to meet admirers of El Chapo along with some ambitious entrepreneurs. What they find out behind the narco culture is quite intriguing, check out the featured video above.